Podcasting for Business Owners
Are you a business owner longing to share your voice and expertise with the world but unsure where to start? Welcome to Podcasting for Business Owners, hosted by Laura McRae, a seasoned podcast consultant with experience helping leaders launch and grow their own shows. Laura's mission is to help business leaders and consultants find their podcasting voice, share their expertise, and build a loyal audience.
In each episode, you'll discover actionable tips, expert advice, and inspiring stories to guide you through every stage of your podcasting journey. Expect to learn about everything from overcoming public speaking anxieties to mastering technical aspects and strategic growth.
This podcast is tailored for business professionals seeking to expand their influence, connect with a wider audience, and establish themselves as thought leaders. Tune in to Podcasting for Business Owners and turn your expertise into a powerful podcast.
Episodes
49 episodes
48. My honest thoughts on podcasting right now
Have you ever felt like your podcast no longer fits the business you’ve built?In this episode, I’m opening up about something that’s been on my mind for a while… I’m hitting pause on the podcast. Not forever, but for now. I’ve realised ...
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Episode 48
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6:18
47. How to name your podcast episodes
Have you ever wondered why some podcast episodes get clicked on while others get scrolled past?In this episode, I’m breaking down how to create episode titles that make your audience stop the scroll and press play.You’ll learn w...
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Episode 47
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10:10
46. Simple Ways to Return After a Podcast Break
Have you ever felt guilty about taking a break from your podcast?Taking a break doesn’t mean you’ve failed. In this episode, I’m talking about how to return to your podcast after a break, whether it’s been two weeks or two years. I shar...
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Episode 46
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7:28
45. Stop obsessing over downloads. Do this instead
Do you really know what your podcast stats mean, or are they just numbers on a screen?If you’ve ever felt confused looking at your podcast analytics, this episode is for you. I’m breaking down which stats actually matter and how to use ...
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Episode 45
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11:47
44. What to put in your first 3 podcast episodes
Wondering what your very first podcast episodes should include if you want people to listen and stick around?In this episode, I walk you through exactly what I recommend including in your first three podcast episodes and why it matters ...
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Episode 44
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8:50
43. What to Ask Before Hiring a Podcast Manager
Thinking about hiring a podcast manager but not sure what to ask?In this episode, I’m walking you through the key questions you need to ask before hiring a podcast manager. This can save you a whole lot of drama later. I'm sharing a rea...
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Episode 43
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14:14
42. Busting the Biggest Myths About Starting a Podcast
Have you been thinking about launching a podcast but keep second-guessing if you're ready?In this episode, I'm sharing the biggest myths that hold new podcasters back. From thinking you need to be a confident public speaker to believing...
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Episode 42
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10:07
41. How to Make Your Podcast Stand Out with Tahryn Bolt
Do you ever feel like your content sounds just like everyone else’s? In this episode, you’ll learn how to make your podcast and content instantly recognisable, by simply being yourself.If you’ve been overthinking your podcast or...
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Episode 41
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29:20
40. 5 tips for naming your podcast so people find it
Are you stuck trying to name your podcast or unsure if you’ve picked the right title? In this episode, I’ll walk you through what really matters when naming your podcast, so you can stop overthinking and get on with creating great content. I'll...
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Episode 40
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10:12
39. How Long Should a Podcast Episode Be?
Ever wondered if your episodes are too short… or way too long?In this episode, I’m answering one of the most common questions I get asked: how long should a podcast episode be? The truth is, there’s no magic number, but I’ll help you wo...
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Episode 39
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6:33
38. The Truth About Podcast Editing and Authenticity
Wondering if editing your podcast makes you sound less “authentic”?There’s this idea floating around that to be “real” in podcasting, you have to leave in all the ums, awkward pauses, barking dogs, and tangents. But I’m here to tell you...
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Episode 38
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7:06
37. Repurpose Your Masterclasses into Podcast Episodes
Got a pile of old trainings, webinars, or live videos gathering dust on your hard drive? What if I told you they could become your podcast’s first season?If you’ve been putting off launching your podcast because you think you ha...
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Episode 37
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6:53
36. Stop Trying to Be Diary of a CEO
Are you feeling pressured to make your podcast look like a glossy YouTube show?If you've been wondering whether you need to film your podcast, or if you're falling behind because you're not on YouTube, this episode is for you.I’...
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Episode 36
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7:03
35. Podcast Content That Sells While You Sleep with Laura Canham
Ever wondered how your podcast could become the most effective sales tool in your business?In this episode, I’m chatting with sales strategist and podcast host Laura Canham about how she uses her podcast to consistently sell her service...
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Episode 35
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38:58
34. How getting specific can make your podcast more successful
Struggling to grow your podcast, even though you're putting in the work? You might be making one of the biggest mistakes podcasters make: trying to appeal to too many people. But don’t worry, I’ve got you covered!Download our your
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Episode 34
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7:58
33. Podcast Interview Tips to Stay Spontaneous and Genuine with Carmen Braidwood
Are you curious about how to turn rigid interview plans into natural, engaging conversations that truly connect with your audience?In this episode, I share my personal journey and expert insights into letting go of over-preparation and ...
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Episode 33
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37:30
32. Launching a podcast when you’re a perfectionist
Ever felt stuck in the endless loop of "It has to be perfect before I launch"?You’re not alone. Perfectionism is one of the biggest things stopping people from starting their podcast, and I’ve been there too. In this episode, I share ho...
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Episode 32
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5:26
31. How to build a book from your podcast content with Em Gee
Ever thought about turning your podcast into a book or using a book to inspire your next podcast? If you’re curious about how to repurpose your content in creative and impactful ways, this episode is for you!In this episode...
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Episode 31
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25:41
30. Power of Email for Podcasters Who Want Results
I talk about how email marketing can be a total game-changer for podcasters (yep, even if you think email is old news). You’ll learn how emails can help you make more money, boost your downloads, and create genuine connections with your audienc...
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Episode 30
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7:27
29. How to get more podcast listeners with Instagram Stories with Sheila Anderson
Are you making the most of your Instagram Stories to promote your podcast and sell your services?I chat with Sheila Anderson, a brilliant business and marketing coach who’s helped me master selling through Instagram Stories. Sheila shar...
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Episode 29
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40:16
28. Why your podcast needs a trailer
Ever wonder what makes a podcast trailer stand out? In this episode, I break down how to create a trailer that hooks your audience, builds excitement, and positions you as a podcasting pro. Whether you're just starting out or revamping ...
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Episode 28
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9:46
27. Tools and strategies for podcast organisation with Lauren Wrighton
Are you struggling to keep your podcast organised and consistent while still finding time for creativity?In this episode, I’m joined by Lauren Wrighton, a podcast strategist and producer who shares her tried-and-true methods for managin...
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Episode 27
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24:43
26. Why transcriptions are worth your time
Have you ever wondered if adding transcriptions to your podcast is worth the effort?In this episode, I’m breaking down everything you need to know about podcast transcriptions. We’ll chat about how transcripts can boost accessibility, i...
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Episode 26
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7:35
25. How Your Podcast Can Better Serve Your Business Vision with Annmarie Lord
Have you ever wondered if it’s time to refresh your podcast or even start a brand-new one?In this episode, I’m joined by my first-ever client, Annmarie Lord, psychic medium, intuitive coach, and international author. Annmarie shares how...
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Episode 25
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33:46
24. Why 2025 is the Perfect Year to Start Your Podcast
Have you been thinking about starting a podcast but don’t know where to begin?In this episode, I talk about the incredible opportunities podcasting offers in 2025 and why this could be your year to start one. From the global growth of p...
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Episode 24
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8:53