Podcast Strategy That Brings in Clients
Want your podcast to work harder for your business?
Podcast Strategy That Brings in Clients shows you how to turn your podcast into the backbone of your marketing: attracting leads, building trust, and getting more from each episode (without spending all day creating content).
Hosted by podcast producer Laura McRae, this show helps you get your podcast working harder, so every episode becomes content that reaches more people, builds trust, and brings in new clients.
As a content marketer and podcast expert Laura shares what works, what doesn’t, and how to stop wasting time on the wrong things.
Each week, you’ll get practical advice and podcast strategy to help you stay consistent, create content with purpose, and use your podcast to grow your business and be seen.
If you're ready for your podcast to pull its weight, this is the show for you.
Smart content starts with your podcast, but it doesn’t end there.
Episodes
65 episodes
Make your podcast work smarter not harder
Wondering what a podcast producer does and how it’s different from an editor?In this episode, I break down what it really means to have proper podcast support and why it’s about way more than just editing. If you’ve been DIY-ing your sh...
Why most podcasters burn out after 10 episodes
Is your podcast quietly draining your time and energy?If podcasting is starting to feel like a second job instead of a strategic tool for your business, this episode is for you. I’m sharing what podcast burnout really looks like, why it...
The cringey story of my under-prepared interview
Have you ever finished a podcast interview and instantly wished you could do it over?In this episode, I share the most awkward interview I’ve ever recorded and all the messy lessons that came with it. From not preparing enough, to mixin...
How to stop hiding behind your podcast guests
Ever felt like you're hiding behind your podcast guests instead of sharing your own voice?In this episode, I open up about something personal: why I stopped relying so heavily on guest interviews and started recording more solo episodes...
Social media isn’t growing your podcast and here’s why
Ever wondered why your social media followers aren’t turning into podcast listeners?Just because someone follows you on social media doesn’t mean they’re tuning into your podcast. In this episode, I talk about the real reasons why your ...
The easy way to plan podcast episodes
What if your podcast could do more than just fill a content gap?If you’ve got a business podcast and you’re staring down another year of recording without a clear plan, this episode is for you. I walk you through how to make ...
Is two podcast episodes a week worth it?
Thinking about releasing two podcast episodes a week but worried it’ll be too much?In this episode, I break down the real pros and cons of increasing your podcast publishing frequency, not just what sounds good in theory. If you’re wonde...
A better way to measure podcast success
Do you ever feel like podcasting is more draining than it should be?In this episode, I talk about something that doesn’t get talked about enough in the podcasting world… mindset. You’ll hear why your mindset matters just as much as your ...
Avoid these mistakes before launching your podcast
Are you thinking of launching a podcast in the new year but not sure where to start? If you're tempted to jump straight into recording, this episode is your reminder to slow down and plan first. I’m sharing the three most imp...
The best time to stand out as a podcaster
Thinking about taking a break from your podcast over the holiday season? In this episode, I share what happens to podcast downloads this time of year (it’s not what you might think).We talk about why it’s fine to pause if you're feeling ...
How to never run out of podcast content ideas
Worried you’ll run out of things to say on your podcast?In this episode, I’m sharing my go-to ways to come up with fresh, valuable content ideas for your podcast, even when you feel like you’ve said it all before. Whether you're just sta...
Podcast promotion that works while you sleep
Tired of pouring energy into social media and getting nothing in return? What if your podcast content could bring in leads for months without you lifting a finger?In this episode, I’m chatting with Anita Dykstra about how podcasters can ...
Why your podcast needs a blog
Are you sick of being told to be everywhere online all the time? What if your podcast could quietly bring in leads without constant content creation?In this episode, I'm joined by SEO and evergreen blog strategist Anita Dykstr...
Claim your podcast for better Apple and Spotify data
Are you really getting all the data you could from Apple and Spotify?Many podcasters don’t realise that just because your show is on Apple Podcasts and Spotify, doesn’t mean you’ve claimed it. In this episode, I’m breaking dow...
The risk of swearing in your podcast
Is it ever okay to swear on your podcast?Have you ever hit publish and then wondered if that cheeky F-bomb was a bit much? In this episode, I answer the question of whether swearing has a place in your podcast and what it means for your ...
When podcast consistency isn’t the most important thing
Have you ever felt like your podcast isn’t reflecting where your business is heading?I’m back! After an unexpected break from the podcast, I’m sharing what really happened, why I stepped away, and how I’ve re-aligned my show with where m...
Why your podcast should evolve with your business
Have you ever felt like your podcast no longer fits the business you’ve built?In this episode, I’m opening up about something that’s been on my mind for a while… I’m hitting pause on the podcast. Not forever, but for now. I’ve realised ...
Why your episode titles might be losing listeners
Have you ever wondered why some podcast episodes get clicked on while others get scrolled past?In this episode, I’m breaking down how to create episode titles that make your audience stop the scroll and press play.You’ll learn w...
How to return to your podcast after a break
Have you ever felt guilty about taking a break from your podcast?Taking a break doesn’t mean you’ve failed. In this episode, I’m talking about how to return to your podcast after a break, whether it’s been two weeks or two years. I shar...
Stop obsessing over downloads and track this instead
Do you really know what your podcast stats mean, or are they just numbers on a screen?If you’ve ever felt confused looking at your podcast analytics, this episode is for you. I’m breaking down which stats actually matter and how to use ...
What to include in your first podcast episodes
Wondering what your very first podcast episodes should include if you want people to listen and stick around?In this episode, I walk you through exactly what I recommend including in your first three podcast episodes and why it matters ...
How to find the right podcast manager for you
Thinking about hiring a podcast manager but not sure what to ask?In this episode, I’m walking you through the key questions you need to ask before hiring a podcast manager. This can save you a whole lot of drama later. I'm sharing a rea...
How to stop overthinking and start your podcast
Have you been thinking about launching a podcast but keep second-guessing if you're ready?In this episode, I'm sharing the biggest myths that hold new podcasters back. From thinking you need to be a confident public speaker to believing...
How to show up as yourself and grow your podcast
Do you ever feel like your content sounds just like everyone else’s? In this episode, you’ll learn how to make your podcast and content instantly recognisable, by simply being yourself.If you’ve been overthinking your podcast or...
